SOUTHERN CROSS MEDIA GROUP LIMITED (SXL)
Share Price Analysis and Chart

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SXL

SXL - SOUTHERN CROSS MEDIA GROUP LIMITED

FNArena Sector : Print, Radio & TV
Year End: June
GICS Industry Group : Media
Debt/EBITDA: 4.34
Index: ALL-ORDS

0

LAST PRICE CHANGE +/- CHANGE % VOLUME

$0.555

17 Sep
2026

0.015

OPEN

$0.55

2.78%

HIGH

$0.56

71,421

LOW

$0.54

TARGET
$0.56 0.9% upside
Franking for last dividend paid out: 100%
OTHER COMPANIES IN THE SAME SECTOR
A1N . GTN . NEC . NWS . SKT .
FNARENA'S MARKET CONSENSUS FORECASTS
SXL: 1
Title FY25
Actual		 FY26
Actual		 FY27
Forecast		 FY28
Forecast
EPS (cps) xxx - 3.6 14.7 xxx
DPS (cps) xxx 0.0 0.0 xxx
EPS Growth xxx N/A N/A xxx
DPS Growth xxx N/A N/A xxx
PE Ratio xxx N/A 3.7 xxx
Dividend Yield xxx N/A 0.0% xxx
Div Pay Ratio(%) xxx N/A N/A xxx

Dividend yield today if purchased 3 years ago: 0.00%

DIVIDEND YIELD CALCULATOR

Dividend Yield Today On Last Actual Payout :

 0.00

Estimated Dividend Growth
(Average Of Past Three Years)

  %

Amount Invested

 $ 

Tell Me The Dividend After This Many Years
Past performance is no guarantee for the future. Investors should take into account that heavy swings in share price or exceptional circumstances (a la 2009) can have a significant impact on short term calculations and averages

Last ex-div: 03/09 - ex-div 4.00c (franking 100%)

HISTORICAL DATA ARE ALL IN AUD
Copyright © 2026 FactSet UK Limited. All rights reserved
Title 202120222023202420252026
EPS Basic 18.2-58.37.7-93.63.3-3.6
DPS All 5.09.36.81.04.00.0
Sales/Revenue 528.3 M519.4 M504.0 M499.1 M421.7 M1,108.3 M
Book Value Per Share 243.2176.5181.484.688.575.9
Net Operating Cash Flow 97.2 M43.6 M46.1 M21.7 M51.3 M14.7 M
Net Profit Margin 9.10 %-29.60 %3.79 %-45.00 %1.52 %-0.34 %

EPS Basic

DPS All

Sales/Revenue

Book Value Per Share

Net Operating Cash Flow

Net Profit Margin

Title 202120222023202420252026
Return on Capital Employed 7.82 %-27.88 %4.27 %-70.41 %3.09 %-1.31 %
Return on Invested Capital 4.90 %-19.45 %2.76 %-40.24 %1.47 %-0.49 %
Return on Assets 3.35 %-12.82 %1.82 %-26.09 %0.93 %-0.30 %
Return on Equity 7.82 %-27.88 %4.27 %-70.41 %3.09 %-1.31 %
Return on Total Capital 5.10 %6.38 %5.98 %3.76 %6.13 %7.90 %
Free Cash Flow ex dividends 83.3 M-6.1 M11.1 M11.2 M49.2 M-2.0 M

Return on Capital Employed

Return on Invested Capital

Return on Assets

Return on Equity

Return on Total Capital

Free Cash Flow ex dividends

Title 202120222023202420252026
Short-Term Debt 10 M6 M7 M8 M8 M52 M
Long Term Debt 230 M247 M240 M238 M218 M739 M
Total Debt 240 M254 M247 M246 M227 M791 M
Goodwill - Gross 362 M362 M362 M362 M73 M166 M
Cash & Equivalents - Generic 75 M49 M13 M11 M35 M142 M
Price To Book Value 0.860.560.480.720.600.67

Short-Term Debt

Long Term Debt

Total Debt

Goodwill - Gross

Cash & Equivalents - Generic

Price To Book Value

Title 202120222023202420252026
Capex 13.9 M29.9 M24.8 M15.8 M9.9 M20.1 M
Capex % of Sales 2.64 %5.76 %4.92 %3.16 %2.35 %1.81 %
Cost of Goods Sold 379 M359 M358 M369 M310 M553 M
Selling, General & Admin. Exp & Other 98 M110 M104 M109 M84 M492 M
Research & Development ------
Investments - Total 6 M6 M7 M6 M3 M36 M

Capex

Capex % of Sales

Cost of Goods Sold

Selling, General & Admin. Exp & Other

Research & Development

Investments - Total

EXPERT VIEWS
Display All Commentary

Sentiment Indicator

-0.3

No. Of Recommendations

3
BROKER DATE RATING RECOMMENDATION TARGET PRICE % TO REACH TARGET COMMENTARY

Ord Minnett

xx/xx/xxxx

3

xxxxxxxxx xx xxxx xxxx xxx

$xx.xx

xx.xx%

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Morgan Stanley

19/08/2026

5

Underweight

$0.50

-9.91%

While the integration of Southern Cross Media and Seven West Media is running on schedule and the pace of cost-out is ahead, Morgan Stanley doesn't believe the combination is the remedy to the structural decline that lies ahead for this portfolio of traditional TV/radio/print assets.

Assuming the merger was in place for a full 12 months, pro forma group FY26 revenue declined by -4.5% and pro forma earnings declined -13%, the broker notes.

The positive news is $30m of the merger synergy target has been realised (one year ahead) with a new target to take out costs of $145m-$150m. But over the next three years, Morgan Stanley forecasts a new Southern Cross earnings CAGR of -7%.

Target falls to 50c from 65c, Underweight retained. Industry view: Attractive.

FORECAST
Morgan Stanley forecasts a full year FY27 dividend of 0.00 cents and EPS of 12.10 cents.
Morgan Stanley forecasts a full year FY28 dividend of 0.00 cents and EPS of 9.20 cents.

UBS

xx/xx/xxxx

3

xxxxxxx

$xx.xx

xx.xx%

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EXTRA COVERAGE
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No. Of Recommendations

0

Please note: unlike Broker Call Report, BC Extra is not updated daily. The info you see might not be the latest. FNArena does its best to update ASAP.

BROKER DATE RATING RECOMMENDATION TARGET PRICE % TO REACH TARGET COMMENTARY
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SXL STOCK CHART

FNArena News on SXL

1
Weekly Ratings, Targets, Forecast Changes – 11-09-26

Sep 14 2026 - Weekly Reports
2
Next Week At A Glance 24-28 Aug 2026

Aug 21 2026 - Weekly Reports
3
FNArena Corporate Results Monitor – 12-08-2026

Aug 12 2026 - Australia
4
Next Week At A Glance – 20-25 Jul 2026

Jul 17 2026 - Weekly Reports
5
Strong Capex Cycle Underpins SGH Ltd’s Future

Jun 15 2026 - Australia

Latest Print, Radio & TV News

1
News Corp En Route for Record FY26 Profit

May 13 2026 - Australia
2
Cash Flows Boost News Corp’s Outlook

Feb 14 2025 - Australia
3
FNArena Book Review: The Men Who Killed The News

Jan 21 2025 - Book Reviews
4
Content Investment Key To Nine Entertainment

Aug 30 2021 - Australia
5
Heightened Interest In News Corp Buybacks

Aug 09 2021 - Australia
6
Nine Entertainment’s Digital Deal Welcomed

Jun 02 2021 - Australia
7
Radio Recovery Lights Up Southern Cross Media

Mar 04 2021 - Australia
8
The Short Report – 09 Jul 2020

Jul 09 2020 - Weekly Reports
9
Radio Advertising Market Pivotal For HT&E

Aug 16 2019 - Small Caps
10
Domain Is The Prize In Nine-Fairfax Merger

Jul 27 2018 - Australia