PR NewsWire | 3:56 PM
SYDNEY, Oct. 1, 2025 /PRNewswire/ — SKINGRAPHICA is the first luxury skincare line for skin art, rewriting the rules of the multi billion-dollar tattoo industry. This Australian company has created a scientifically advanced, dermatologically tested, and performance-led skincare system specifically for tattooed skin.
Founded by skin artist Mikael Ramgard and Mat Baxter
The brand’s formulations are a world first, developed using a custom-built AI engine trained on skin science, biochemistry, and tattoo ink behavior, with human formulators finessing the final products. This innovative partnership has created a full line of products, including a world-first tattoo restoration cream called LUME.
Unlike most skincare, which is not designed for the altered structure and pigment of tattooed skin, SKINGRAPHICA uses targeted, stage-specific formulations. Tattoos live in the dermis, and general skincare often contains ingredients that are not Ink-Safe™. These include strong resurfacing acids, high-strength retinoids, and harsh peels, which can thin the skin, accelerate cell turnover, and blur or mute tattoo color. SKINGRAPHICA avoids these harsh, ink-compromising actives, engineering every formula with Ink-Safe™ biochemistry.
The brand’s core products address the full lifecycle of a tattoo:
- PRIME ($254AUD / $165USD, 30ml): A lightweight serum with ceramides, ectoin, and panthenol to hydrate and protect the skin barrier before a tattoo.
- LOCK ($276AUD / $179USD 50ml): A cream that supports newly tattooed skin by securing pigment, restoring barrier lipids, and reducing discomfort with ingredients like centella triterpenes and squalane.
- SHIELD ($239AUD / $155USD, 50ml): This daily moisturiser uses the TattooGuard™ UV-Defence System to protect against UV, blue light, and pollution, helping to slow pigment fading.
- LUME ($386AUD / $255USD 30ml | $530AUD / $385USD 50ml): A breakthrough dual-action formula that is infused with light-diffusing agents, gentle renewing actives, and nourishing emollients, it smooths and conditions skin without compromising pigment. It is especially beneficial for tattoos five years or older, helping them appear more luminous and vivid.
Founded by Mat Baxter and artist Mikael Ramgard, SKINGRAPHICA bridges artistry and science to represent a new class of tattoo-dermatological adjuncts. With 6.6 million Australians having tattoos, and 39% of Gen Z having one, SKINGRAPHICA is meeting a clear customer need that has been ignored major beauty retailers. The brand is launching with a direct-to-consumer model, shipping to over 50 countries from October 1, 2025.
Media Contact:
Hollie Smith
hollie@shapr.com.au