KOGAN.COM LIMITED (KGN)
Share Price Analysis and Chart

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KGN

KGN - KOGAN.COM LIMITED

FNArena Sector : Retailing
Year End: June
GICS Industry Group : Retailing
Debt/EBITDA: 0.5
Index: ALL-ORDS

Australia's number one online retailer, founded by Ruslan Kogan from his parents' Melbourne garage in 2006, at the age of 23. The company listed in mid-2016 and has shown a habit of propping up the share price with positive press releases prior to directors selling shares. CEO Kogan and CFO David Shafer have sold circa $350m worth in shares over the past four years (up until late 2020).

LAST PRICE CHANGE +/- CHANGE % VOLUME

$3.67

25 Mar
2026

0.140

OPEN

$3.53

3.97%

HIGH

$3.71

173,879

LOW

$3.53

TARGET
$3.30

-0.80 change from previous day

 -10.1% downside
Franking for last dividend paid out: 100%
OTHER COMPANIES IN THE SAME SECTOR
ATG . LOV .
FNARENA'S MARKET CONSENSUS FORECASTS
KGN: 1
Title FY24
Actual		 FY25
Actual		 FY26
Forecast		 FY27
Forecast
EPS (cps) xxx - 39.1 12.0 xxx
DPS (cps) xxx 14.0 9.0 xxx
EPS Growth xxx N/A N/A xxx
DPS Growth xxx - 6.7% - 35.7% xxx
PE Ratio xxx N/A 30.5 xxx
Dividend Yield xxx N/A 2.5% xxx
Div Pay Ratio(%) xxx N/A 75.0% xxx

Dividend yield today if purchased 3 years ago: 3.45%

DIVIDEND YIELD CALCULATOR

Dividend Yield Today On Last Actual Payout :

 3.83

Estimated Dividend Growth
(Average Of Past Three Years)

  %

Amount Invested

 $ 

Tell Me The Dividend After This Many Years
Past performance is no guarantee for the future. Investors should take into account that heavy swings in share price or exceptional circumstances (a la 2009) can have a significant impact on short term calculations and averages

Last ex-div: 11/09 - ex-div 7.00c (franking 68%)

HISTORICAL DATA ARE ALL IN AUD
Copyright © 2026 FactSet UK Limited. All rights reserved
Title 202020212022202320242025
EPS Basic xxxxxxxxxxxxxxx-39.1
DPS All xxxxxxxxxxxxxxx14.0
Sales/Revenue xxxxxxxxxxxxxxx487.9 M
Book Value Per Share xxxxxxxxxxxxxxx60.9
Net Operating Cash Flow xxxxxxxxxxxxxxx37.3 M
Net Profit Margin xxxxxxxxxxxxxxx-8.09 %

EPS Basic

DPS All

Sales/Revenue

Book Value Per Share

Net Operating Cash Flow

Net Profit Margin

Title 202020212022202320242025
Return on Capital Employed xxxxxxxxxxxxxxx-42.87 %
Return on Invested Capital xxxxxxxxxxxxxxx-37.93 %
Return on Assets xxxxxxxxxxxxxxx-17.27 %
Return on Equity xxxxxxxxxxxxxxx-42.87 %
Return on Total Capital xxxxxxxxxxxxxxx15.69 %
Free Cash Flow ex dividends xxxxxxxxxxxxxxx24.6 M

Return on Capital Employed

Return on Invested Capital

Return on Assets

Return on Equity

Return on Total Capital

Free Cash Flow ex dividends

Title 202020212022202320242025
Short-Term Debt xxxxxxxxxxxxxxx8 M
Long Term Debt xxxxxxxxxxxxxxx8 M
Total Debt xxxxxxxxxxxxxxx17 M
Goodwill - Gross xxxxxxxxxxxxxxx46 M
Cash & Equivalents - Generic xxxxxxxxxxxxxxx42 M
Price To Book Value xxxxxxxxxxxxxxx6.17

Short-Term Debt

Long Term Debt

Total Debt

Goodwill - Gross

Cash & Equivalents - Generic

Price To Book Value

Title 202020212022202320242025
Capex xxxxxxxxxxxxxxx4.8 M
Capex % of Sales xxxxxxxxxxxxxxx0.99 %
Cost of Goods Sold xxxxxxxxxxxxxxx298 M
Selling, General & Admin. Exp & Other xxxxxxxxxxxxxxx172 M
Research & Development xxxxxxxxxxxxxxx-
Investments - Total xxxxxxxxxxxxxxx0 M

Capex

Capex % of Sales

Cost of Goods Sold

Selling, General & Admin. Exp & Other

Research & Development

Investments - Total

EXPERT VIEWS
Display All Commentary

Sentiment Indicator

0.0

No. Of Recommendations

1
BROKER DATE RATING RECOMMENDATION TARGET PRICE % TO REACH TARGET COMMENTARY

Bell Potter

25/11/2025

3

Hold

$3.30

-10.08%

Kogan.com's FY26 trading update at its AGM showed gross sales rising 22.4% y/y and EBITDA reaching $10.1m, though NZ losses kept group performance below Bell Potter's forecasts.

The broker observes Kogan.com’s 15% revenue lift was offset by the New Zealand-based online retail business Mighty Ape. Here, higher-than-expected losses tempered momentum despite completed inventory right-sizing.

The analysts now factor in weaker run-rate profitability, tougher comparable sales, reduced marketing uplift and heightened competitive pressure through the peak period.

The broker's profit forecasts fall -29%, -27% and -24%, respectively, across FY26-28. Bell Potter cuts its target price to $3.30 from $4.30 and retains a Hold rating.

FORECAST
Bell Potter forecasts a full year FY26 dividend of 9.00 cents and EPS of 12.00 cents.
Bell Potter forecasts a full year FY27 dividend of 11.50 cents and EPS of 15.30 cents.
Access Stockbroker Research History >
EXTRA COVERAGE
Display All Commentary

No. Of Recommendations

2

Please note: unlike Broker Call Report, BC Extra is not updated daily. The info you see might not be the latest. FNArena does its best to update ASAP.

BROKER DATE RATING RECOMMENDATION TARGET PRICE % TO REACH TARGET COMMENTARY

Canaccord Genuity

xx/xx/xxxx

1

xxx

$xx.xx

xx.xx%

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Jarden

01/09/2025

4

Underweight

$4.25

15.80%

Kogan.com's FY25 revenue of $488.1m was up 6.2% y/y but missed Jarden's forecast by -4.5%. Adjusted EBITDA was 4.3% above consensus but EBIT missed by -4.4%.

July update was weak, with revenue up only 2.6% y/y vs consensus revenue forecast of 8.8% y/y for 1H and 9.2% for FY256, with Mighty Ape a drag while kogan.com outperformed.

One relief was the company providing margin guidance for FY26 with adjusted EBITDA margin expected to be 6-9%, and long-term EBITDA target of over 20%.

Commentary suggests this now means the risk has shifted to execution.  The broker upgraded FY26-28 EBITDA forecasts by 8-10%.

Underweight. Target rises to $4.25 from $4.05.
Access Extra Coverage Research History >

KGN STOCK CHART

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